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6 Companies that overcame crises and are now market leaders

6 Companies that overcame crises and are now market leaders

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In the world of business, crises are inevitable. Whether due to economic factors, changes in consumer behavior, technological innovations, or even global pandemics, every company faces challenges at some point in its journey. However, while some are unable to withstand these obstacles, others not only overcome them but emerge stronger, eventually taking the lead in […]

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PESTEL analysis: understanding your business's external environment

PESTEL analysis: understanding your business’s external environment

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PESTEL analysis is a widely used strategic tool to evaluate external factors that can impact a company’s business environment. Understanding these factors is essential for effective strategy formulation and identifying market opportunities or threats. The term PESTEL is an acronym for Political, Economic, Social, Technological, Environmental (Ecological), and Legal. Each of these dimensions examines external

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5 Women who are redefining global entrepreneurship

5 Women who are redefining global entrepreneurship

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The landscape of entrepreneurship has undergone significant transformations in recent decades, with women playing an increasingly important role in this space. Across the globe, female entrepreneurs are leading innovative businesses, breaking down barriers, and redefining the concept of success. They are not only thriving in industries once dominated by men but are also creating solutions

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Mentorship: the impact of a mentor on your professional journey

Mentorship: the impact of a mentor on your professional journey

Leave a Comment / Career

In today’s competitive and constantly changing professional world, finding the right path to success can be challenging. This is where mentorship steps in as an essential tool for professional growth and development. A mentor, with their experience and knowledge, can provide invaluable guidance, share insights, and help you avoid common mistakes on your journey. 1.

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Return on investment (ROI): how to measure it in your marketing campaigns

Return on investment (ROI): how to measure it in your marketing campaigns

Leave a Comment / Marketing and Branding

In digital marketing, measuring the Return on Investment (ROI) of campaigns is essential to determine the effectiveness of strategies used. ROI provides a clear view of how much profit a campaign has generated compared to the amount invested, allowing businesses to make adjustments, optimize resources, and ensure their marketing efforts are profitable. 1. What is

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Conflict management in the workplace: how to resolve?

Conflict management in the workplace: how to resolve?

Leave a Comment / Management

Workplace conflicts are inevitable. Different personalities, opposing opinions, and varied working styles can lead to tensions among colleagues. However, if well-managed, conflicts can present opportunities to strengthen relationships and increase collaboration. Conflict management is an essential skill for both leaders and employees, ensuring that disputes are resolved effectively and minimizing any negative impact on the

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Color psychology in branding: how to influence perceptions

Color psychology in branding: how to influence perceptions

Leave a Comment / Marketing and Branding

The choice of colors in branding is one of the most crucial aspects of building a brand. Colors play a key role in how consumers perceive a brand, influencing their emotions, purchasing decisions, and even brand loyalty. Color psychology is the study of how different colors can affect human emotions and behavior. When applied to

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7 Major digital marketing campaigns: what to learn

7 Major digital marketing campaigns: what to learn

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Digital marketing has become one of the primary strategies for brands aiming to efficiently reach their audience, generate engagement, and increase sales. In recent years, several digital marketing campaigns have made a significant impact, becoming notable examples of success. By analyzing these cases, we can identify best practices, innovative strategies, and trends that can be

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